Webflow Developer.

freelance designer.

Problem solver.

tech generalist.

About Me

With over 12 years of experience as an entrepreneur, I have gained a wealth of knowledge in technology, design, and web platforms. I am passionate about using this expertise to assist businesses in reaching their full potential. My background in building and managing companies has given me a strong understanding of the tools and strategies necessary for effective and efficient business growth.

I am currently working as a freelance designer and Webflow developer, but I also enjoy acting as a tech generalist, helping businesses succeed through the use of technology and systems.

I have had the opportunity to gain experience with a diverse range of platforms, applications, skills, and tools. I consider myself quite proficient at the following:

Webflow

Adobe Photoshop

Zapier

Airtable

Adobe Illustrator

Jetboost

FoxyCart

Figma

Client-First

Make/Integromat

Parabola

Memberstack

Finsweet Attributes

Bannerbear

Domain/DNS Management

Google Analytics

Pitch

Slackbots

Webflow Memberships

Outseta

Glide

Search Engine Optimization

Google Workspace Admin

MemberSpace

Google Sheets

Fathom Analytics

Adobe Premiere

StackerHQ

Weglot

Whalesync

Final Cut Pro

Business Automations

Notion

Coda

Lightspeed Retail

Javascript

In addition to my existing skills/knowledge, I am currently focusing on expanding my expertise in the following areas and tools:

Accessibility

Wized

Algolia

Programmatic SEO

GSAP

What I'm working on

Current Projects

I'm keeping this section updated with a selection of the projects I am currently tackling as a web designer and digital designer. From website overhauls to business automation systems to side projects, this will offer a glimpse into my current daily work and the type of projects I am currently focused on.

Contract Web Designer

CNVS Digital Labs

I spend the majority of my time working on contract for CNVS Digital Labs, building and maintaining Webflow websites for their clients.

Through this partnership, I've had the opportunity to build for a wide variety of clients across a variety of industries.

Target Launch: Ongoing project

Side Project

Resliders

Resliders is a personal project I've been working on to "scratch my own itch".

I'm building a library of reusable slider components for Webflow, built using modern Javascript libraries like Slick, Splide, etc. with a goal of launching it publicly soon.

Early Access Launched: January 2024

Website Rebuild

PassionSports.ca

One of the first Webflow sites I built was for a screen printing company, Passion Sports, that I am a part owner of.

I'm currently working on a full rebuild of the site from scratch, using Finsweet Client-First methodology.

Launched: April 2024

What I've built

Case Studies

Here are a few small case studies of some of my favourite projects that I have completed in the past few years. I've tried to select a variety of projects, including complex business automation systems, website designs, and more unique web application style builds.

A computer with the Impact Volleyball website on it

Impact Volleyball Training

Webflow Development

Memberstack

Airtable

I built Impact Volleyball's online home and platform, which allows volleyball athletes and enthusiasts to register for their online physical training programs, along with the promotion of their upcoming events and camps.

Memberstack Integration: Impact Volleyball's online training platform is built using Memberstack, allowing athletes to register online and view the individual programs on a mobile-friendly web-based platform.

Webflow CMS-Driven Programs: The programs are created and updated using an easy-to-use Webflow CMS structure that allows the Impact Volleyball team to quickly build out new programs.

Apparel Decoration Production Management

Airtable

SendGrid

Twilio

Slack

Google Drive

Zapier

Due to a lack of available software options that were sufficient for our needs, I built a custom order management system for Passion Sports. The initial version launched as a basic Airtable system with simple Slack integrations in April 2017. I completely rebuilt the system from scratch in February 2019 to incorporate much more advanced Zapier integrations and provide more automations for the team.

Airtable Production Base: The entire system is based around an Airtable base that houses every order's production requirements, artwork files, due dates, product statuses and order artwork proofs.

Internal Team Notification System: At various stages in the order process, Slack notifications are sent to individuals and channels to keep everyone on the same page with any potential delays or bottlenecks.

Custom Shipment Notification System: Upon order shipment, the system is designed to create proper tracking URLs for all of the carriers that we use (Canada Post, DHL, UPS, Fedex, and local couriers). From these URLs, a custom shipment tracking email is sent to the customer & order rep (via SendGrid), the tracking URL is uploaded to the order's thread in Slack, and text messages with tracking are sent to the customer via Twilio.

Automatic Artwork Archive: Upon order completion, the artwork files for screen printing and embroidery are zipped and uploaded into a shared Google Drive.

PulpCulture

Web Design

Vinoshipper

Webflow Development

Spline 3D

One of my favourite companies to work with and a project that really pushed myself into a couple of new spaces (Spline 3D and custom ecommerce integrations), the PulpCulture website was a great challenge for me.

Ecommerce Integration: Integrated each product page with their custom alcohol beverage e-commerce integration, Vinoshipper. this allows their marketing team to quickly add products to their website and handle checkouts through their preferred platform.

Spline 3D Models: Created 3D models of each of the cans from PulpCulture's main product line to be integrated into the website.

Custom Landing Page System: More recently, we've added a custom landing page system for their marketing team to quickly roll out landing pages for new campaigns and products.

Athlete Journal Tracker

Glide Apps

Google Sheets

Google Apps Script

Built a custom webapp for a local college volleyball program, to help the athletes and coaches keep track of the team's physical and mental well-being.

Permissions Structure: Given the personal nature of the data that they are collecting, I built a custom permission structure to ensure that athlete's will only see their own data, team managers will only have access to specific team sets of data, and the coaching staff will have access to a wider variety of reports.

Easy Data Collection: By building this in Glide Apps, each athlete keeps a link to the web application on their phone and can quickly complete their daily check-in.

Wellness Dashboard: Each athlete has a custom dashboard built out for them that allows them to monitor their 5 day and 20 day averages of varying results and provides alerts based on negative changes or encouragements based on the positive changes that is being observed in their reports.